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An introduction to media training in a world increasingly led by social media. What to say, when to say it and how to act when addressing the media. Essential messaging to protect and promote yourself / company, even in a crisis. And what not to say or do.
08:00 HKT / 11:00 AU / 19:00 EST / 16:00 PST
WHAT YOU WILL LEARN:
The basics of media training, key messaging and body language.
TOP 5 TIPS
- Plan and prepare for media encounters
- Have 3 key messages to say
- Be positive, upbeat and use active, professional language
- Start with your most important point
- Your messages must support your values, mission and branding statement
Trainer
Chris Dobson
Media Trainer at Screenasia
Chris Dobson is a veteran print journalist, TV producer and documentary filmmaker based in Hong Kong. He has also worked in the UK, US, and Australia and travelled widely on assignments throughout Asia, and many other parts of the world.
He has lectured in print and broadcast journalism at the University of Hong Kong and conducts media training and crisis communications sessions for major hotel chains, multi-national corporations and businesses in the region.
Community
Discover and connect with other attendees.
LUFP