Event Details
Compliance isn't just about rulesโit's a product that needs to be marketed effectively. This session will explore strategies to position compliance as an essential part of business success, rather than a regulatory burden.
Learn how to communicate compliance in a way that resonates with stakeholders, addresses business priorities, and drives engagement across all levels of the organization.
WHAT YOU'LL LEARN
- How to market compliance internally using storytelling and strategic framing.
- The "Compliance Customer Pyramid" and how to expand compliance engagement beyond usual buyers.
- How to identify and address stakeholder needs to gain real traction.
- Practical techniques from marketing, psychology, and behavioral science to sell compliance.
Continuous Professional Development (CPD) session
- CPD-accredited session for lawyers admitted in Australia
- Format: Online Interactive Session
- CPD Units: 1 CPD unit
- Competency Area: Professional Skills
While CPD accreditation applies to Australian lawyers, this session is also relevant for compliance professionals, in-house counsel, and legal practitioners in regulated industries globally.
CPD Compliance Statement:
This session meets the NSW Continuing Professional Development (CPD) requirements under the Legal Profession Uniform Continuing Professional Development (Solicitors) Rules 2015. Attendees will receive a Certificate of Attendance to support their CPD record.
